What is Content Marketing

what is content marketing meaning

What is Content Marketing

           Content marketing is a strategic marketing approach which focuses on creating and distributing valuable and relevant content to attract and retaining large audience and ultimately to drive profitable customer action.

Specifically, there are three main reasons and advantages for enterprises that use content marketing:

  1. Increased sales
  2. Cost savings

  3. Better customers who have more loyalty

Marketing is impossible without great content :

Regardless of what type of marketing tactics you used content marketing should be the part of your process.Quality content is part of all forms of marketing.

  1. SEO: SEO has the unique contents which are plagiarism free which will raise your website on the top of the search result list given by the search engine.
  2. PR: PR strategies useful for the development of our business.
  3. PPC: For PPC to work, you need great content behind it.
  4. Inbound Marketing:This technique is useful key to driving inbound traffic and leads.
  5. Content Strategy: Content strategy is part of most content marketing strategies.

Developing the great content marketing strategy for your business is not easy.You have to lear what is content marketing and then perfectly identify your target customers and understand their needs.You have to define your media channels. You have to make sure that your story will understand with your customer without confusing them. However you have managed to bring all your things related to your strategy together,three main challenges still remain:

  1. Creating engaging content
  2. Creating enough content
  3. Finding the budget to create your content

Definition of Content Marketing

Content marketing is any marketing technique whereby media and published information (content) are used to influence buyer behavior and stimulate action leading to commercial relationships. Optimally executed content marketing delivers useful, relevant information assets that buyers consider a beneficial service rather than an interruption or a “pitch.”

What is Included Within Content Marketing?

A definition is a great start, but the question that follows is, “What is, and is not Content Marketing?” To help marketers become more grounded in this definition of content marketing the CMO Advisory Service has also published a guide for “Types of Marketing Assets.” In the graphic below you can see the break out of marketing assets into three categories:

  • Content Marketing Assets
  • Product Marketing Assets
  • Corporate Marketing Assets

Each is important to the company and within the marketing mix, but only content marketing is new in purpose and new in form. Also, key to remember is Content Marketing Assets are not replacements for Product Marketing Assets or Corporate Marketing Assets.

Why Content Marketing, Why Now?

For decades the marketing team produced communication assets about its products, services, and about the company itself.  Before the digital era, sales people were the primary persuaders and these assets were used as sales tools. Marketing conducted some persuasive outreach, primarily through direct mail. However, this little thing called the internet changed everything – as digital technologies have progressed, buyers have become increasingly self-sufficient, the contribution of the sales person has eroded. This erosion leaves a gigantic gap in a vendor’s go-to-market capability. How do companies build these relationships with buyers if they won’t talk with sales people? Content Marketing fills this gap.

At IDC we believe that marketers must continue work to keep pace with their buyers. To be successful, not only is agility required, but clear guidelines and processes on how to execute new and exciting practices like Content Marketing.

Solutions

The first rule to create the content that engage your customer is by a way of research

  1. Don’t assume that you already known what kind of content your customer will like or need
  2. Do some market research to find out what your competitor doing
  3. Collect feedback from your customers
  4. Learn what is content marketing and increas website traffic

Don’t feel scare and start sending your blog with one article after another
Instead, spend time on creating the quality content that is clear reflection of your brand story and message.

Once you understand what kind of content you will create , find out how much of it is one time content such as web page and how much of it is ongoing content such as blog articles.This will give you a fair idea of how much you need to spend on creating content.Then you can decide whether you want to build an house content team

An effective content marketing strategy is built on two pillars that you (hopefully) have already:

  1. A set of robust, strategic persons, and

  2. An understanding of your typical buyer’s journey.

Social media is one of the important way to a content marketing campaign especially the more entry-level, entertaining pieces. There are three ways of social media promotion for your content:

  1. Owned: Sharing your content on the brand’s own social media channels is a quick, customizable, and free opportunity to connect with your target audience.

  2. Paid: Most social networks allow for some kind of paid advertising. Matching a network’s demographics with your brand’s personas will help you determine where to invest.

  3. Earned: when your audience shares your content with their networks the most valuable social media promotion happens .

  1. Infographics

  2. Webpages

  3. Podcasts

  4. Videos

  5. E-Books

  6. Case Studies

  7. Slide Docs

  8. Cheat Sheets

  9. Blog Posts

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