It is the measurement,collection and reporting of web data for purposes of optimizing web usage. Web analytics is not just a process for measuring traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
Web analytic tools are used to analyze your site to asses what kind of people are attracted to your site what they are doing mostly.This tools give you the easy to understand report so that you can change or modify your contents. When you analyze the whole report then you will come to understand what changes should be done and what to keep as it is.It improves effectiveness of your site
- Google Analytics
- Spring Metrics
- User Testing.
- Crazy Egg.
Collection of data: This stage includes collection of things which is nothing but counting the things.Objective of this stag e is to gather the data.
- Processing of data into information: Theo objective of this stage is to conform the collected data into the information.
Developing KPI:KPI is a Key Performance Indicators , it focuses on using the ratios (and counts) and infusing them with business strategies, referred to as Key Performance Indicators (KPI).
Formulating online strategy: This stage is concerned with the online goals, objectives, and standards for the organization or business.This stage primarily focuses on making money,saving money and increasing marketshare.