Google analytics is used to track and report the website traffic. It is used to show high level,dashboard type data for the normal user and more in-depth data report set.It includes Google website optimizer,it can analyse poorly performing pages with technique such as funnel visualization. It is implemented with “page tags”.
From the course of Google analytics one can know how to create an account, how to implement a tracking code and how to set up data filters. Also knowledge of how to nevigate the Google Analytics interface and reports and how to set up dashboards and shortcuts is given in this course.
The Google Analytics course will also give the knowledge about how to analyse basic audience, Acquisition and campaign tracking. Google Webmaster tool is the another free product of Google which is used to see the number of links to your website, number of search results for your search query and the position of website in Google.
Event Tracking is the most important feature of Google Analytics that can help you track among others eg. How many people downloaded your e-book etc.
Some Google Analytics Techniques
- Create Goals
- Create Custom Dashboards
- Set Custom Alerts
- Stop Tracking Yourself
- Integrate Google Webmaster Tools
- Segment Your Audience ADNC +%
- Measure Your Speed
- Check for Browser Differences
- View Behavior Flows
- Track Your Email Campaigns
- Create URLs which are Custom Campaign
- Analyze Site Searches
- Email Weekly Reports
Goals are one of the simplest features to use in Google Analytics, but they are also one of the most neglected. Head to Admin > Goals > New Goal to set up your first goal. Conversion is the very important goal for most of the sites . Once set up, you’ll be able to monitor your conversion progress .
Go to Dashboards > New Dashboard . Create your first dashboard . Once you select your opening template, you can add as many widgets as you want . This is useful for generating a consistent report or high-level view of your overall progress.
Custom alerts are useful because all of us don’t have time to check Analytics every day for unusual activity . Go to Admin > Custom Alerts, and you can “Create New Alert” for one of several different actions or behaviors. You can apply the alert to All Traffic or just for a segment of your traffic . The alert will send you an email or text message when the condition is satisfied .
You probably visit your website often to make sure everything is working in proper order or to manage and update content. This is very good , but your visits could be skewing your traffic information in Analytics. Set up a filter under the “Admin” panel in order to exclude yourself and your caliegues from Analytics data . If you have a static IP address, go to All Filters > Add New Filter, and set a Predefined Filter to Exclude traffic from your given IP address.
Webmaster Tools tells you about the links pointing to your site, index issues, impression data, manual spam actions, and even organic search keyword impression and click data. If you link your Webmaster Tools account with your Google Analytics account, you can access to new reports such as Landing Pages, Queries, and Geographical Summary.
You might have various type of target audiences coming to your website, and it’s important to distinguish between them. Go to Admin and choose Segments to build segments that define variety of audience groups. Name your Segments whatever you want and build them out . You can distinguish between age, gender, location, traffic sources, technology used to access your site, and user behavior, language.
The download speed of your site is a ranking factor for SEO, and can also invite new users. If you want to check your site speed go to Behavior > Site Speed > Overview . This section can help you to identify and report any problems with your download speed.
To check browser’s load time and bounce rates go to Head to Audience > Technology > Browser and OS. Your site could be configured differently for different browsers, and Google Analytics gives you the perfect opportunity to check.
To see a pretty map of your user’s behaviors go to Behavior > Behavior Flow.By using the drop-down menu you can narrow down its scope to select different variables.
First of all, go to Admin > Custom Definitions > Custom Metrics then create a new metric with Integer formatting called “Email Opens” , with a minimum value 0 and a maximum value 1. Then create an email in whatever email management software you use after ensuring that newly created metric is active, and paste the following code in a text content block.
For building custom campaign URLs Google offers a free tool to help your various marketing campaigns, so you can take benefit of it. You can recognize parameters given below:
Once you get a custom link set up, bit.ly is the shortening tool used for shortening or you can use it in its full form.
You can analyse the data for which your users are searching for if you have a search function enabled on your site. Behavior > Site can be used for Search to analyze data for which your users are searching for.
Instead of mess with Google Analytics manually, you can email yourself a weekly or monthly report by giving a snapshot of metrics, if you don’t want to mess with it . First of all create the report and mail yourself .