how to use twitter for business : Use these creative ways to bring new life and … Twitter now makes it easy for you to embed a tweet into a blog post.
The people who want to make their career in online marketing or Digital Marketing then Twitter Marketing would be gemstone for them.
It also help to beginner businessman who want to promote his/her business on social media.Small businesses feed to a recess market or people from a certain location can use Twitter to connect with all of them.
Not just that, businesses can connect with their existing customers too and interact with them to know more about how the business or brand is being observed in the market.
Twitter is a social platform for sharing one’s views, an information or any technical or marketing stuff. The users must open their account with Twitter and broadcast (can send to everybody in network) their views in the form of short messages. These messages are popularly called as Tweets.
There are two types of users basically Registered user & Unregister users.
- The registered users: The registered users can write and publish their Tweets.
- The unregistered users: The unregistered users can only see Tweets posted by other people by following them. The people who follows you can see your Tweets in their account’s list called Twitter Stream.
Note:It is not always necessary to follow back to a person who’s following you. It is completely depends on a person to person.
As there are so many social media channels then why should we choose Twitter for online marketing. Isn’t is feasible question among billions of social media user. Don’t worry following are some clear cut features of Twitter which make it different & acceptable from other social media Channels.
- Twitter has a great capability to market products or any services
- Twitter is kind that works on building boards of people sharing same or related business industries and interests.
- Twitter also running a campaign for marketing a business, which is far beyond maintaining one’s personal relationships.
Twitter users often visit Twitter for the intention to know what is currently happening in the overall world or with respect to a particular sector or topic.
Twitter has the 100s of millions users and over 500 million Tweets being sent daily,
there is a great opportunity for businesses to reach a audience all over the world and increase own social media network for betterment of business.
Conversations on Twitter are exactly like the “face-to-face” ; as if you have with customers each day. Effective content helps you to attract new followers and keep them engaged all over the time, it helps you in building awareness of your brand, and declaring yourself or brand as an authority in your industry .
Twitter’s following facilities makes it a strong social network:
Twitter is one of gemstone for conneting numerous people.With this you can create and know what you want world to see and what does world wants.
By having Twitter’s strong profile account we can impress world.
For creating Twitter account follow following steps:
- Go to the Twitter homepage
- Click the sign up box, because of which you will directly go to the signup page
- Enter your name, email address, and preferred password
- Click on Sign Up
As we shared everything on Twitter ;Twitter comes into public domain.Followers are important to increase your network.Therefore more focus should be on how you can increase your followers number.
Basically Twitter Consist of 3 components:
- Your Followers means people who follows you
- Your Following means people to whom you follow
To increase your follower’s number you have best option of Tweeting on Twitter.
Have a tweet on twitter to attract people towards your business or etc.
Post some related images and videos so it will make your tweet so attractive that people will surely follow and respond you.
Steps to upload your image or video on twitter:
- Click on Tweet button.
- Click on Add media.
- Choose a video file or image file stored on your computer.
- Click on Open. (Twitter will prompts you if the selected video /image is not supported.
Note: Maximum size of video file allowed is 512MB. Trim the length of your selected video between 1 and 30 seconds in the Edit window.
- Click on Done.
- Complete your message.
- Click on Tweet to share your Tweet and the video.
‘ # ‘ symbol called as Hashtags. You can put this symbol before any related keyword to which you want to make hashtag.By clicking hashtaged keyword you will redirect to that keyword related pages.
Note: Use hashtags only for Tweets related to the topic.
Retweet facility of twitter makes you able to repost someone else’s tweets for your followers.
- You can have Multiple Twitter accounts for business
- Pinning on Twitter
- Posting links through the tweets
- The URL shorteners.
Twitter search is use to search tweets from various people and of your tweets too.
You can search by any related keywords or hashtags.
With Twitter Cards, you can attach rich photos, videos, and media experience to Tweets that could drive traffic to your website so that your connections will increase massively.
What things you do share on twitter makes your business /commercial strategy.
While considering strategy you must emphasize following questions:
- What industries you are targeting?
- Who needs whatever value you are providing?
- What are their demographics?
- What key terms are they searching to solve their problems?
- Does your customers/clients/community members restricted to a certain geographic location/place ?
Maitaning your social reputation is tough and good social reputation will divert more public or users to your business.
You can make use of Google Alerts for this conern.
It is necessary when you conduct compaign on twitter to monitor your follower’s action when the follow your tweet and coming to your website.
You may aware that analytics provides insights to customers or market.You can make use of Twitter’s native analytics to get daily reports of your follower’s engagement activity.
Note: If you become an advertiser then You can access analytics on Twitter.
As we know there are numerous social media marketing tools and handling each and every of it becomes hectic if we have our business on each social media tool. For reducing our headache there is option known as HOOTSUITE. It is a social media management tool to streamline sharing for work and play and also helps you to conserve your precious tabs.
Features of HOOTSUITE:
- You can Publish and share photos to all your social networks at once.
- It helps you to Manage multiple social network accounts on Facebook, Twitter, LinkedIn, and more.
- It schedules a post to Facebook or a Tweet to Twitter to be sent later.
- It aslso AutoSchedule messages to automatically post them at the best time of day.
- It Monitors your brand on Twitter and Facebook