Google Adwords Study Guide
This is a Google’s own advertising service which allows you to place search results for your website on a Search Engine Results Page (SERP) by paying for them .
This is the Pay Per Click (PPC) service. Advertiser pays after the user clicks on advertisements .
Depending on the competion for keyword you are bidding for and the relation of keyword to real conversions for your company, AdWords may or may not work for your business website.The position of your advertise is given by the ad rank. Higher the ad rank gets the first ad position. Ad position in AdWords is the position where the advertisement appears in relation to all of other advertisements on the search engine page results .
1. Value proposition of online advertising
2. Campaign setup and management
Great tech support found with guide online
When we noticed a growing dissatisfaction with avenues for technical support, he was inspired to create a better way for people to get help with their tech troubles. So in 2007 he founded SrajSolutions, India’s first direct-to-consumer remote technical support company. Founded on a belief in good karma, SrajSolutions aims to mitigate frustrations with technical products and services by delivering a high-quality customer service experience.
SrajSolutions provides adwords guide round-the-clock, 24-hours service on a wide variety of technical products and issues, in Australia, Canada, the U.S. and the U.K. Shripad uses Google AdWords to reach these international customers.
Shripad says he saw search and, in particular, AdWords as a way to reach customers in need of technical support. He says, “SrajSolutions services are currently available in multiple geographies and advertising with AdWords seemed like the most obvious way to reach customers who were turning to the Internet to find and fix their problems.”
With the intent of starting small and building to scale, Shripad targeted his first campaigns to the U.S. only. Using location and language targeting, SrajSolutions launched a U.S.-only campaign with general keywords related to customer support, and honed his campaign over time. “We gathered lots of intelligence from the Search Query Report, which helped us identify other keywords people in the U.S. were searching for,” says SrajSolutions Vice President of Online Marketing K.R. Sreejith. “We also tested new ad texts and customized these ad texts to highlight popular keywords.”
Then, using lessons from his experiences in targeting the U.S., Shripad expanded into the Canadian market. He found his experience in the U.S. helpful for the Canadian campaign, but didn’t see similarly high volume. After examining the global competitive landscape, he decided to expand to Australia and the U.K.
“We quickly learned that ads in the U.K., for example, had to be different than ads in the U.S.,” says Sreejith. “google adwords, we noticed that the popularity of certain keywords was different in the U.K. and that there are differences in the spelling of these terms. We also learned from our sales teams that U.K. customers spend more time on the phone than do U.S. customers. So, we edited our ad texts and landing pages to reflect these different keywords and values.”
Today, SrajSolutions is one of the fastest growing remote tech support provider in the world. As Shripad continues to expand his business internationally, he’ll continue to use insights gained from his ad campaigns and to provide the rest of the world with similarly karmic technical support experiences!