No representation of what impact the work was done had on the business. If a small business owner is giving you hundreds or thousands of dollars every month. How do you prove to them they’re getting value from it?
Benefits of seo for online business :
1. The Results are Low Cost (In Comparison to Adwords and PPC)
Organic listings are essentially free. When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that it is the gift that keeps on giving. With a little bit of effort (and some money upfront to pay for SEO costs) you can watch your website get consistent traffic. You don’t have to pay $10 for every person who clicks on your ad. Unlike paid ads, your traffic will not drop to nothing when it stops. SEO gets rid of the need to have thousands of ads across the web.
2. Definite Increase in Traffic
With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. SEO will give you results (not immediately but rather quickly) and as soon as you start your SEO efforts, traffic will increase at a steady rate. Using tools to track traffic to your site you can clearly watch as more people visit your site and sales go through the roof.
Interested in doubling your traffic with a few simple changes? Let us E-mail you one of our free custom SEO reports. Its 100% Free, just tell us your URL and we’ll reply with your free report!
3. Higher Brand Credibility, People Trust Google
People trust that the first listing in google is a reputable company, by doing SEO, your website becomes THE brand name. You’re the guy the competitors want to beat. The further back you are in rankings on Google the more people are skeptical about your website. If google has a spot dedicated to you at the top especially if it is a top tier listing with other subpages listed below the main home page it gives your website credibility that no ad can top. Ads can often be seen as annoying and many people have ad blockers installed on their browsers.
4. Better ROI (Return on Investment) Than Normal Ads
When you buy 1000 visitors from a paid ad, 2% of those visitors might convert into a sale. When you get 1000 clicks from SEO, 4% of those visitors will convert into a sale, leading to a better return on investment. This higher conversion rate is just another one of the benefits of SEO that cannot be matched by any other form of marketing. Google searches actually get people who searched for the tag in your website. These people are actually looking for your product. Ads can be from anyone. Many people may mis-click on an ad. A hit from google is much more valuable over a hit from an ad.
5. Your Competitors Are Doing It
SEO is a rising field and it is gaining ground. More people are starting to realize that the benefits of SEO are extremely high. Your competitors know this and are starting to take advantage of it. If your competitors are using it then they will appear before you on Google and get all those hits that can lead to sales before your website will. Even if your site offers better services or prices. Hiring a better SEO company or investing in a skilled SEO Staff could be exactly what your company needs to rank above your competitors in the google rankings.
6. Take Your Business to the Next Level
SEO can bring it thousands upon thousands of visitors to your website a day. This may put your company in a position of needing to expand to a larger web server to accommodate the traffic and sales to your website. Your customers may recommend you a product or service that they were looking for when they visited your website. SEO is a really great investment for your company and could be what you need to take it to the next level.
7. 250 Million Websites on the Web, SEO Makes You Stand Out
There are well over 250 million websites on the web. It can be pretty hard to make a name for yourself with that many out there. Especially if your product or service is highly competitive. Using SEO will make your brand stand out from the rest and can easily be the boost that you need to see your sales go through the roof.
8. 60% Of Clicks Go to the First Result
This means that only 40% of clicks are left for the second through the millionth result on google for the keyword. Securing that top spot on Google is a sure fire way to gain thousands upon thousands of visitors. SEO is certainly the tool needed to gain that top spot as well. For a small up front investment you are looking at potentially millions of sales.
9. You’ll Have Access to Data
What data you may ask? You get customer data. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.
10. The Results are Permanent
Unlike advertisements the affects of SEO are permanent. They don’t suddenly stop if you stop paying for them. Of course you will need a little upkeep to maintain that top 1st spot ranking, but if you can get that top spot chances are it will be quite difficult for it to get taken away.
Make conversions the focus of your report – What does the business owner care about? Hint: it’s not how you increase the ranking for one of their 50 tracked keywords this month. No, what they care about is how much additional business you drove to their business. This should be the focus of the report you send them. Small business call conversions
Use dynamic number insertion to track calls – If you’re not already doing this, you’re really killing your ability to show value. We don’t have a single SEO or SEM client that isn’t using call tracking. We use Call Tracking Metrics, but Call Rail is another one that works well, too. This allows you to see the sources of incoming calls. Unlike slapping a call tracking number on your website, dynamic number insertion won’t mess up NAP consistency. The bonus here is that you can set up these calls as goals in Google Analytics. Using the Landing Page report, you can see which pages on the site were responsible for getting that call. Instead of saying, “Hey customer, a few months ago We created this awesome page of content for you,” you can say “Hey customer, a few months ago, We added this page to your site and as a result, it’s got you 5 more calls.”
Estimate revenue – The concept is simple: Ask the client what the average lifetime value of their customer is. Next, ask them what their average closing ratio is on Internet leads. Take those numbers and, based on the number of conversions, you can calculate their estimated revenue.
Formula: Lifetime Value of a Customer x Closing Ratio (%) x Number of Conversions = Estimated Revenue
Bonus tip: Take this a step further and show them that for every dollar they pay you, you make them $X. Obviously, if the lifetime value of the customer is high, these numbers look a lot better.
Show before/after screenshots, not a ranking tracker – We seriously love ranking trackers. We spend a ton of time every week looking at reports in Bright Local for my clients. However, We really believe ranking trackers are best used for marketers, not business owners. How many times have you had a client call you freaking out because they noticed a drop in ranking for one keyword? We chose to help stop this trend by not including ranking reports in my monthly reporting and have never regretted that decision.
Instead, if We want to highlight a significant ranking increase that happened as a result of SEO, We can do that by showing the business owner a visual – something they will actually understand. This is where We use Bright Local’s screenshots; We can see historically how a SERP used to look versus how it looks now.
At the end of the day, to show ROI you need to think like a business owner, not a marketer. If your goals match the goals of the business owner (which is usually to increase calls), make sure that’s what you’re conveying in your monthly reporting.
Search Engine Optimization (SEO Expert in Jaipur) is essential because it positions your website organically in order to increase the number of visitors from search engines. There are many aspects to SEO like site architecture, content, links and more. RYB is an industry leading Affordable SEO Freelancer in India that specializes in increasing the organic rank of a website using Search Engine Optimization (SEO) strategies as well as Local Listing Management